Video content aggregation platform Mi Video is populated by Indian digital video services Hungama Play, SonyLiv and Viacom18’s Voot, AltBalaji, Zee5, Viu, TVF, Flickstree and Sun NXT. Fifteen Indian languages are represented on the digital video platform.

The app, pre-installed on Xiaomi mobile devices, offers Indian customers more than 500,000 hours of on demand content, of which almost 80% is free to view.

Mi Video supports more than 12 video formats such as AVI, MP4, MOV, MKV, and MKA, MPEG, M2TS, along with multilingual subtitles, private folders, and multiple audio tracks. The service will have a one-tap cast function to enable users to quickly switch from watching content on a smartphone to viewing it on a smart TV.

Mi Music, meanwhile, is Xiaomi’s pre-installed music app, which offers an integrated music streaming service. Mi Music offers more than 10 million freemium tracks across 13 Indic languages.

It also enables users to store music to listen to offline, for a fee. The refreshed app now comes with Hungama Music, which has more than 400 content partners in South Asia.

“Xiaomi’s core belief lies in providing high-quality products with the best specs, at an honest pricing. We are able to do this because of our business model — we provide our smartphones and other hardware at affordable pricing, aiming to monetise our MIUI Internet services in the long run. With the launch of these two apps Mi Music and Mi Video, we hope to serve millions of Xiaomi smartphone users with a better user experience through enhanced Internet services,” said Manu Jain, Xiaomi VP and MD of Xiaomi India.

Hungama Digital Media Entertainment MD & CEO Neeraj Roy added: “We are delighted to launch Hungama Music on Mi Music. We are committed to delivering the best of content with unlimited playlists to the highly engaged Mi Fan community and with this launch, we take our partnership with Xiaomi to the next level. In the coming months, we will bring more exciting features including gamification and continue to build on the rich user experience”.

Mi Video will be available to download in India from next week, while Mi Pop Play has already launched.