Productions already underway include a 12 part web series called X Ray – Selected Satyajit Shorts, based on short stories by the late writer and filmmaker Satyajit Ray and directed by Srijit Muherji. Bollywood director Imtiaz Ali (Rockstar) is also creating a crime thriller, as yet untitled. Other projects include Jamtara, directed by Soumendra Padhi, centring on a small town considered India’s phishing capital, and Best Days, a psychological thriller by Abhishek Sengupta.

“Having conquered the big screen through unconventional narratives, it is time for Viacom18 Motion Pictures to make its mark in the rapidly emerging digital content space. Tipping Point – our digital content brand – will appeal to consumers looking for edgy, contemporary, provocative yet relatable content typically missing in the traditional or mainstream media,” said Ajit Andhare, COO, Viacom18 Motion Pictures.

“Through Tipping Point, Viacom18 Motion Pictures will evolve from being a film studio into a holistic content studio, reaching beyond theatrical offerings into millions of screens on mobile and personal devices with its unique storytelling.”

Viacom18 Motion Pictures, run by Viacom18 Media – a joint venture between Indian broadcaster Network18 and US giant Viacom. As well as a TV network, the joint venture runs the digital streaming platform VOOT in India.

Tipping Point’s launch follows the recent introduction of the US digital content unit, Viacom Digital Studios, which will focus on developing original digital programming and branded content across Viacom brands such as, BET, Nickelodeon, MTV and Comedy Central.