EU to mandate VOD firms to fund European content | VOD | News | Rapid TV News
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The European Parliament and the Council of the European Union have agreed on new rules for audio-visual media services that will mean that 30% of content on video-on-demand platforms' catalogues must be European.
netflix UK 18Feb2018

As brought forward its new media services directive, the EP said it was making its move in order to support the cultural diversity of the European audio-visual sector. The revised legislation will apply to not only video-on-demand and video-sharing platforms - companies such as Netflix, YouTube and interestingly Facebook were specifically cited - but also to broadcasters and live streaming on video-sharing platforms.

The video-on-demand platforms are also being asked to contribute to the development of European audio-visual productions, either through a direct investment in content or a contribution to national funds. The EP says that the level of contribution in each country should be proportional to their on-demand revenues in that country. That is member states where they are established or member states where they target the audience wholly or mostly.

The EP also secured measures to ensure the integrity of TV signals which will apply to smart TVs. This it says means that a media service provider cannot add a window with content to the screen during a programme, without first having the agreement of the broadcaster. Furthermore, it said that rules are also foreseen to ensure that media services providers continuously and progressively make audio-visual services more accessible for people with disabilities.

Commenting on the action, EP negotiator Petra Kammerevert MEP said: "We made major breakthroughs in the negotiations and now have a political agreement on all pending key issues. The outcome is well balanced, especially with regard to the scope of the directive, including video-sharing platforms and audio-visual content on social media, a more level playing field for all communication stakeholders, and protection of European works."

The agreement will now have to be voted on by the European Parliament's Culture and Education Committee. A vote in plenary to endorse the new rules is likely to take place in September 2018.