Rapid TV News - IPL 2018: first week draws 371MN viewers in India
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IPL 2018 is again making ratings history, having attracted 371 million viewers in India across the Star TV network and Hotstar digital platform to generate the event's highest ever audience in opening week.

IPL graphic 20 April 2017

The television viewership stood at 288.4 million viewers, according to ratings data from BARC (2+ U+R), with a platform reach of 82.4 million viewers on Hotstar.

Star India is offering cricket fans multilingual IPL viewing in six languages - Hindi, English, Tamil, Telugu, Kannada and Bengali - across ten TV channels. Live streaming of the T20 matches on Hotstar is being accompanied by an immersive virtual reality (VR) experience and engagement through the Watch&Play feature.

"We sought to reimagine the way IPL was presented to fans and are delighted with how fans have responded across both TV and Hotstar, helping us set new viewership and conversation benchmarks. The consumption growth is a truly satisfying yardstick of unmatched fan delight and value for brands. Even though it is early days, this has already become the most watched IPL ever on a tournament to date basis, and we hope to continue to engage fans powered by localisation and technology across TV and Hotstar," said Sanjay Gupta, MD, Star India.

Television reach for the opening week stood at 288.4 million viewers, driven by 30% increase in reach in the South of India, according to BARC data. Around 40% of the total viewers were women. The audience demographic of males 15+ AB, urban registered 273 million impressions with a 23% growth versus year ago. The growth recorded was not limited to the core cricket fan with total urban gross impressions at 854 million at 17% growth versus last year.

Hotstar registered a viewership of 82.4 million viewers with 76% growth compared to the opening week of last year's IPL tournament. With a 5.5 million concurrency during the Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR) game on 10 April 2018, Hotstar broke the global record for peak concurrency on a digital platform for a live sporting event. Then, on 17 April, it broke its own record with a peak concurrency of six million achieved during the Mumbai Indians (MI) v Royal Challengers Bangalore (RCB) game.