Almost two years after the companies first began working together, US cable giant Comcast has broadened its working arrangement with subscription video-on-demand (SVOD) leader Netflix.
Following integration of the SVOD system within its Xfinity X1 offer featuring voice control and seamless access to the Netflix library, the new deal will provide Comcast with the ability to include a Netflix subscription in new and existing Xfinity packages. Since 2016, Netflix has become one of the most popular voice searches and highly-viewed services on the X1 platform, which is in three-fifths of Comcast video customer homes.
Comcast will now launch a variety of initial offers this month that include a Netflix subscription. Offers and availability will vary by market and be open to new and existing customers. Netflix-related billing will be handled directly by Comcast, giving customers one monthly statement.
“Netflix offers one of the most popular on demand services and is an important supplement to the content offering and value proposition of the X1 platform,” said Sam Schwartz, chief business development officer, Comcast Cable. “Netflix is a great partner, and we are excited to offer its services to our customers in new ways that provide them with more choice, value and flexibility. The seamless integration of Netflix with the vast Xfinity entertainment library on X1 present a unique and comprehensive experience for customers.”
“Our partnership with Comcast on Xfinity X1 has brought easy access to Netflix for our mutual customers,” added Bill Holmes, global head of business development for Netflix. “By speaking into or browsing with the X1 remote, millions of customers have found the perfect thing to watch on Netflix. We can’t wait to introduce more X1 customers to Netflix with Xfinity’s new packaged offers.”