Sweden’s largest cable operator, Com Hem Group, has selected 3 Screen Solutions’ (3SS) 3READY Android TV Client with custom launcher.
The cableco will use it to power its new Android TV Ultra HD/4K Hybrid STB, the Com Hem TV Hub, the world’s first major Android N deployment based on Android TV Operator Tier, providing a fully customised experience with integrated Google TV services. Separately branded Android TV UHD/4K user experiences were enabled for subscribers on Com Hem’s two technologically discrete and separately branded services, Com Hem Play and Boxer.
Com Hem Play broadcasts via DVB-C (cable), IPTV and OTT, with Boxer transmitting in DVB-T (terrestrial TV) and OTT. With a phased rollout, the 3READY-enriched STB is being deployed to serve Com Hem Group’s combined 1.4 million Swedish subscriber households.
The two Com Hem systems run in parallel thanks to 3READY’s ability to incorporate and apply customisation to services, including different content configuration, user features and branding. Com Hem and Boxer subscriber bases will benefit from immersive, easy-to-search UI/UXs, and a brand-specific custom launcher.
“For Android TV expertise, no-one else comes close to 3 Screen Solutions, so our choice was clear,” commented Com Hem Group CTO Thomas Helbo. “Moreover, as the project progressed towards deployment and launch, the 3SS team powerfully demonstrated their software engineering excellence, deep understanding of distribution networks, and their design creativity as they helped bring all these elements together, delivering both game-changing efficiencies and next-generation viewing experiences.”