Nagra drives digital transformation of cinema | Infrastructure | News | Rapid TV News
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Breaking out of its traditional home in the content protection space, Nagra has unveiled myCinema, a service designed to transform the cinema experience.

NAGRA 13apri2018To be introduced at CinemaCon 2018, myCinema connects movie theatre screens and is said to bring the agility of the internet age to cinemas. Nagra says the main benefit is that 'an unprecedented' choice of content can reach any screen at any time at very competitive distribution cost.

Nagra is partnering with theatres looking to grow their audience and maximise venue utilisation. Using artificial intelligence-based analytics, myCinema identifies fandoms active in a cinema's local community and recommends targeted content choices. It also features an app-based loyalty programme tailored for each local cinema that allows consumers to express their programming wishes. Nagra also stressed that another potential key benefit is that myCinema enhances image and sound quality.

"The movie theatre, the true and premier place for watching movies, will now welcome - with myCinema - all forms of content, entertainment and more," explained Pierre Lescure, director of Nagra parent the Kudelski Group. "This may be the big opportunity for cinemas, the response to the rise of digital platforms for home entertainment. As the President of the Cannes Film Festival, I will follow this project of the Kudelski Group with great interest as it starts its first distribution in North America. This is an exciting development for the cinema industry."