Equitymaster India taps Brightcove to stream online video | Online Video | News | Rapid TV News
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Indian research publisher Equitymaster has selected the Brightcove video platform to manage and stream video content on its website.

equitymsater 13apri2018Boasting over 1.7 million users across 72 countries worldwide, Equitymaster claims to be India's leading independent equity research initiative and the most preferred destination for consumers interested in investing news and information. Its online portal features videos in a variety of content styles such as marketing content, product knowledge videos and videos in customer newsletters.

"Many Equitymaster subscribers prefer a more visual presentation of information rather than reading through a written article,” explained Equitymaster customer engagement manager Trupti David, commenting on the deal. “We are using a video-centric approach to enrich the content on our website. Video tends to create a greater impression in the minds of subscribers; as a result, it's a powerful asset that can help boost our brand profile and increase engagement with our customers. We selected the Brightcove video platform because of its robust analytics and bundled content delivery network services, which ensure the highest quality video streaming across devices.”

Equitymaster recognises the power of video as a content medium for its members, and here at Brightcove we certainly share in that belief,” added Brightcove general manager Asia Ben Morrell. “We're excited to see Equitymaster leverage our video platform to deliver high quality video experiences to its user base of 1.7 million and to witness the powerful results of their new video-centric approach.”