IPL 2018 opener watched by more Indians than ever before | Ratings/Measurement | News | Rapid TV News
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IPL 2018’s opening cricket match between the Mumbai Indians and the Chennai Super Kings has recorded a 37% increase on those viewing last year’s game across TV and digital platforms, according to India’s ratings agency BARC.

IPL logo 5 Sept 2017
The game, on 7 April, registered a television audience of 6,355,000 impressions (India urban, males 15+AB) which translates to a 7.21 rating percentage (India urban, males 15+AB) on the Star Network, said BARC.

In India, the cricket match was streamed on Hotstar and broadcast across ten TV channels, namely Star Sports 1; Star Sports 1 HD; Star Sports Select 1 SD; Star Sports Select 1 HD (English); Star Sports 1 (Hindi); Star Sports 1 HD (Hindi); Star Sports 1 Tamil (Tamil); Suvarna Plus (Kannada); Jalsha Movies (Bengali); and Maa Movies (Telegu).

There was a 42 million reach on Hotstar for the T20 tournament’s opening day, 2.3 times the amount of viewers last year. This amount was then surpassed on 10 April, when the CSK v. KKR game set a new global streaming record for sports ratings with 5.5 million simultaneous viewers.

“When we reimagined the VIVO IPL 2018, we were confident our immersive, multi-lingual, interactive and technology-driven presentation across TV and digital would resonate strongly with IPL fans across India. We are pleased with the initial record-breaking numbers, which indicate that all the innovations this year have resonated with fans,” said Sanjay Gupta, managing director, Star India.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), said: “The VIVO Indian Premier League has once again proven that it is the largest media property in this country. This is IPL’s first year of partnership with Star India and I am delighted to see with the innovations that we have introduced, viewership has set new records and the tournament is set to reach a wider audience globally than ever before.”

“It’s setting up to be a great tournament with some fantastic cricketing action for the fans who can enjoy the games in six languages, live across TV and digital for the first time,” he added.

In September 2017, Star India paid US$2.55 billion to the BCCI for the global IPL rights across television and digital platforms until 2022. The 21st Century-owned broadcaster has also recently acquired the global TV and digital rights – for $945 million – to show India’s domestic international cricket matches for the next five years.