IPL 2018 fuels global streaming record for Hotstar, Akami | Ratings/Measurement | News | Rapid TV News
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Live sports broadcasting ratings records have been smashed with Hotstar’s audience of 5.5 million for the IPL meeting of Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR) on 10 April.

IPL cup 12 April 2018The global online viewership for the cricket match, peaking at 5.5 million concurrent viewers, is the largest on the Akamai platform for any live sporting event in the world. It is also the largest for any single event online by a broadcaster, the two companies claim.

The previous high recorded on Akamai’s platform was 4.8 million peak concurrent viewers, reached by Hotstar during the India vs. Pakistan ICC Champions Trophy Final in June 2017. Both cricket ratings exceeded the 4.6 million who watched the inauguration of US President Donald Trump online in January 2017.

“Crossing five million on a live sporting event is like breaking the ten-second barrier in the 100 meter dash. We are proud that we are the first to get here. But, of even more importance, we are excited that fans have embraced the immersive sports experience on Hotstar that has brought together live streaming, the expression of fan emotions and an interactive always-on game,” said Ajit Mohan, CEO, Hotstar.

“This is the future of video online and we are excited to shape it. At this scale, we will be clearly testing the ability of different parts of the Internet to keep up with the dramatic growth in fan followership. And, we are delighted that Akamai has been a partner that has always walked in step with our ambitions and delivered the scale that we seek.”

Parimal Pandya, vice president, media, APJ, Akamai Technologies, added: “Hotstar is one of the pioneers in the live streaming industry in India, and has changed the way hundreds of millions of people consume content. With the hyper growth of mobile-first users, it’s important that platforms catering to them factor in the right technology to provide an experience that rivals, if not supersedes, a traditional broadcast experience”.

The 11th edition of India’s high octane T20 cricket league began on 7 April and runs to 27 May. The 21st Century Fox-owned digital video platform is providing IPLcoverage in Tamil, Telugu, Bengali, Kannada, Hindi and English.