NAB 2018: Ooyala, MPP Global team to boost worldwide video revenue | OTT | News | Rapid TV News
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Video production, streaming and monetisation firm Ooyala has entered into a partnership with subscription platform provider MPP Global to allow service providers to better monetise over-the-top (OTT) and IPTV video services.

mpp ooyala 12april2018MPP is the maker of the eSuite subscription and billing platform that provides lifecycle management which enables the identification, acquisition and retention of customers and maximises lifetime value. MPP Global’s subscription management platform and Ooyala’s cloud video services have already been deployed by media organisations around the world, supporting OTT viewership for customers in Europe, North America and Asia Pacific.

“By working together with Ooyala, we can offer a game-changing experience for our clients,” said Paul Johnson, CEO and co-founder of MPP Global. “Between the capabilities of MPP Global’s eSuite platform and Ooyala’s comprehensive suite of software, we believe we can combine to help our customers deliver media experiences that are more personal, more engaging and more profitable.”

Added Ooyala CEO Jonathan Huberman: “Adding MPP Global to Ooyala’s partner ecosystem was a natural fit. We’re able to build on their content monetisation and customer acquisition and retention capabilities by providing an exceptional solution to help media companies build out new subscription offerings, while improving existing ones. In today’s world, where consumers demand premium video content anywhere, anytime and on any screen, every media company is looking for ways to enhance their video offerings and better engage viewers.”