NAB2018: Tata teams with Primestream for cloud-based MAM | Infrastructure | News | Rapid TV News
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Digital infrastructure provider Tata Communications is launching a cloud-based enterprise-grade media asset management (MAM) tool in partnership with Primestream.

Brian Morris Tata Comms 12 April 2018Enhancing the efficiency of video production, file sharing, editing and publishing workflows, the MAM platform aids content collaboration between global media teams, the companies claim.

A cloud-based version of Primestream’s Xchange MAM solution has been combined with Tata Communications’ cloud storage platform and high-performance Video Connect network.

“Organisations across the world are experiencing rapidly expanding requirements to share content and metadata between sites at various stages of production. The joint offering of Tata Communications and Primestream enables a centralised system that delivers new, efficient metadata-driven workflows to customers across the world,” said Claudio Lisman, president and CEO, Primestream.

Tata Communications VP and GM media and entertainment, Brian Morris (pictured), added: “Sports, entertainment, and news organisations are under pressure to bring their global audiences more and more content, live, 24/7, across different digital platforms, and in new formats such as UHD and live 360-degrees.

“In this high-pressure environment, it’s no longer viable for production teams to work in silos, with files scattered around on different hard drives across geographies. Our joint offering with Primestream unifies and simplifies media asset management from capture to distribution, helping to meet audiences’ insatiable appetite for new video content, and more powerful viewing experiences.”