44 million LATAM homes consume OTT content | OTT | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Watching video online is part of the daily routine for 44 million households in Latin America, with subscription video-on-demand (SVOD) platforms being the region’s favourite, according to Business Bureau.

bb book ott 12 apr 2018The Business Bureau Book 2018 report found that penetration of over-the-top (OTT) services has increased across the region over the last couple of years, with more than seven in ten Internet homes in Latin America watching content through the Internet.

SVOD platforms like Netflix are used by 48% of OTT homes, up from 34% in 2015. Transactional VOD (TVOD) services have also seen their share increasing from 7% in 2015 to 24% in 2017.

At the same time, usage of free VOD services is decreasing (from 24% to 19%), while the evolution of illegal platforms and TV everywhere services has been almost flat during the same period.

Among older millennials, OTT consumption is higher than among any other demographic, says the report, and nearly 80% of people between 25-34 watch OTT video.

Netflix leads the SVOD segment, followed by Claro video, Amazon Prime Video, Movistar Play and Baby TV. The US-based service also leads the viewing ranking, according to Business Bureau, with users spending over nine hours a week consuming VOD content.

Among those not watching OTT content, the reasons are to do with lack of time (43%), lack of interest (20%), the fact that linear TV is enough (18%), and poor broadband connection (12%).