ZypMedia, SpotX achieve ad revenue spike on multiscreen campaign | Ad Tech | News | Rapid TV News
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A partnership between demand-side advertising platform ZypMedia and global video advertising specialist SpotX saw a 54% revenue growth between December 2017 through January 2018.

politics 11 april 2018ZypMedia specialises in helping local advertisers in the US connect disparate audiences spanning traditional, digital and over-the-top (OTT) delivery points for video advertisements. By leveraging SpotX’s programmatic infrastructure coupled with advanced targeting capabilities in OTT, ZypMedia was able to identify consumers within the leading DMAs for OTT video, delivering targeted impressions on behalf of local advertisers while increasing fill rates and revenue for OTT publishers. Despite the industry-wide trend of ad spend dropping in the first quarter every year, this approach allowed ZypMedia to contribute nearly one-third of their total 2017 spend in January alone.

"We see immense value in continuing to advance our efforts in OTT,” said Aman Sareen, co-founder and CEO at ZypMedia. “We help our partners unlock incremental digital spend by supplementing their broadcast offerings with forward-thinking digital products, enabling their local advertisers to tap into the opportunity created by the viewer migration to OTT.”

Over the course of the campaign, ZypMedia identified law, government and politics as one of the leading categories for local OTT, accounting for 10% of spend.

“Politics typically eats up a huge chunk of local broadcast inventory but the tide is turning as viewership increases on OTT,” said Kelly McMahon, SVP, global demand operations at SpotX. “With the 2018 midterm elections approaching, we expect political spend to increase considerably across OTT. With their focus on local OTT, ZypMedia is well positioned to be a major contributor to this growth.”