ITN Holdings adds Gray, Hubbard and Scripps TV stations for ad platform | Broadcast | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
ITN Holdings has licensed its ProVantageX (PVX) advertising platform to the local US television stations owned by Gray Television, Hubbard Broadcasting and The EW Scripps Company.

This announcement follows the recent news that FOX Television Stations has licensed PVX for both traditional and programmatic business solutions. Overall, more than 800 stations nationwide are active on the PVX system to conduct transactions with ITN Holdings’ broadcast television business, ITN Networks.

These station groups are now licensing PVX to conduct their business directly with agencies: communicating, collecting information, building, transacting and managing media buys. Through detailed optimisation and automated intelligence of workflows, PVX enables buyers to prioritise their focus on decisions that drive results, exploring and executing scenarios directly with stations that will advance client goals.

“Gray, Hubbard and Scripps stations are among the most valued by advertisers in their markets, delivering top-quality programme content and information across all screens,” said Stephen Poulin, EVP, Platform Development, ITN Holdings. “PVX enables marketers to harness the full power of these stations with the speed and operational efficiency of digital buying, but with all the tools and transparency needed for linear television buys.”