Leading the new announcements is Avid|On Demand, a SaaS cloud services and solutions platform designed to provide media production capabilities on demand. It lets media organisations deploy the capabilities they need on a per-project basis with what the company says is optimal elasticity. Services include Avid AI, a new suite of Avid and third-party capabilities that automate content indexing, such as closed captioning verification, language detection, facial recognition, scene detection, and speech-to-text conversion.

Avid also unveiled an expansion of its Creative Tools Family, providing access to Avid's Pro Tools, Media Composer and Sibelius software for creative individuals and has introduced the Avid Connect App, which will be available to all of Avid's 1.4 million account holders this summer, delivering a centralised "one-stop" experience for artists to find, connect and collaborate with each other on any laptop, iOS or Android device.

The new apps, services and solutions designed to accelerate news workflows with the cloud can optimise the collaboration, accessibility and distribution required to capture the significant opportunity of engaging news viewers on any device There have also been improvements to Media Composer|First, Media Composer and Media Composer|Ultimate to give editors at all stages in their careers access to the industry-standard editing software used by top film, TV and broadcast editors.

"The massive changes in media and entertainment, while challenging, open up new doors for our customers and users to improve the way they work and secure better results for their businesses," commented Avid CEO and President, Jeff Rosica. "We're excited to help them unlock their full potential by further accelerating our delivery of connected, open platforms of tools, apps, services and solutions that ensure it's easier than ever before to create the most compelling content."