NAB 2018: Verimatrix enhances analytics with business intelligence functionality | Security | News | Rapid TV News
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Security technology and services firm Verimatrix is expanding into the business intelligence (BI) market segment with the latest developments to its Verspective Analytics solution suite.

The new Verspective Intelligence suite is said to mark significant enhancements for video service providers to maximise their network performance and optimise subscriber experience in order to further monetise their services. Using secure data aggregation methods, the new solution is designed to enable service providers to make informed decisions about their audiences, content, consumption, and overall service performance, by providing a data environment for collaboration.

Explaining the rationale for the launch, Verimatrix says it believes that today’s video service providers are currently using problem-specific analytics tools that create disparate data silos. It notes as an example that they might be using website analytics to get an aggregate view of their traffic, a quality of experience (QoE) tool to measure the subscriber's perception of the service, a quality of service (QoS) tool to measure performance of the delivery platform, and a BI tool as a way to connect these multiple sources. Furthermore, the company argues that there is no clear connection on how to develop insights into specific data-driven actions that improve the business.

Available as a software-as-a-service (SaaS) offering via the cloud, Verspective Intelligence is designed to normalise feeds from subscriber devices using the Verspective RT data collection solution, along with additional data sources, to provide a 360-degree view across different network and device types.

This, says Verimatrix, allows for a more precise method of segmenting the subscriber audience based on how they engage with the service, adding that it also means that service providers are able to more effectively address potential problems and uncover upsell opportunities in order to reduce churn and increase ARPU with powerful off-the-shelf and customisable reporting tools. The solution also collates content usage and consumption analytics data from downstream operator sites.

“Our fundamental approach to our entire Verspective Analytics suite is to create an environment that helps an organisation better collaborate to make data-driven decisions about their business,” said Tom Pollard, VP, product management at of Verimatrix. “With our Verspective Analytics production deployments approaching one billion video streams processed per month, our customers are excited about the enhanced functionality and visualisation tools in Verspective Intelligence that will open up a whole new set of insights.”