NAB 2018: Pond5 adds web, mobile apps for Visual Search platform | Infrastructure | News | Rapid TV News
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Pond5, a content marketplace for royalty-free video and other media, has expanded its patent-pending artificial intelligence (AI)-based Visual Search platform to include browser-focused and mobile applications.

Allowing users to search by images instead of words, the AI that drives Pond5 Visual Search gives customers the ability to show, rather than tell, what they’re looking for. Eliminating the difficult task of trying to put a visual concept into words, Visual Search delivers instant results for licensable media with a similar look to any file a customer chooses.

“Our team used state-of-the-art deep-learning techniques to build and train a neural network that allows users to search Pond5 using visual assets that inspire them,” explained Lawrence Lazare Sr, director of product management at *** Pond5 *** . “By adding AI-based search into our industry-leading search experience, we also vastly reduced the amount of time it takes to find the perfect video clip, photo or illustration.”

Customers can use the feature, which recognises patterns in imagery, either by scrolling over a search result in the Pond5 marketplace or uploading a file from their own computer.

Further utilising the neural network-based technology, the first of the new Visual Search applications is a browser extension available for Chrome, Firefox and Safari that lets users search using any video or image they find on the web. With the extensions, customers can select any visual web result and use it to find similar video and image results on Pond5. The extensions also include the ability to erase parts of the selected image before searching, for more refined results.

The second new application of the technology is a mobile web Visual Search. Giving users the ability to search for media using the camera on their mobile device or media uploaded from their camera roll, it’s an ideal solution for location scouters, travelling producers, and creators in search of ideas. By utilising this on-the-go functionality, customers can capture imagery any time that inspiration strikes and immediately find similar results on Pond5.

“Visual Search is absolutely the future,” said Pond5 CEO Jason Teichman. “It’s a new yet familiar way to find exactly what you’re envisioning for your project. And inspiration can strike at any time, so it’s important that you’re not limited to a single method of searching. By expanding on our custom neural-network engine, Pond5 can now always give you a way to find what you’re looking for, regardless of whether you’re on the site, browsing the web or walking down the street. It’s just the latest example of our commitment to making content discovery as easy and intuitive as possible, and to constantly innovating on behalf of both our artists and our customers.”