Sky Italia, Mediaset agree pay-TV content partnership | Pay-TV | News | Rapid TV News
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The two leading Italian pay-TV providers, Sky Italia and Mediaset/Rti, have signed a dual commercial partnership designed to benefit both company’s existing customers, while enabling Italian viewers to enjoy Sky via a new DTT service.

skyitallia mediaset 3Apr2018The first part of the deal will see five cinema and four TV series channels, currently only airing on Mediaset Premium’s platform, made available to Sky’s existing satellite customers at no additional cost. The package includes film premières and popular global TV shows, which more than 3.1 million Sky Italia families can download. It also gives Sky on-demand packages access to the latest films and TV shows from the likes of Warner, Universal and Medusa.

The new pay-TV DTT offer will begin on 1 June 2018, tapping into Mediaset’s transmission capacity. The specifically designed new content offering will bring together a selection of Sky and Fox’s channels along with Mediaset Premium’s cinema and TV series channels.

In addition to the 12 HD Sky branded channels which already air one premiere a day, box office hits and the best Italian films, Sky Cinema Pack customers will now be able to watch Premium Cinema and Premium Cinema +24, offering more premières and Hollywood blockbuster films, encompassing genres such as action, horror, thriller movies, romantic comedies, comedy and entertainment.

Sky Family pack customers will also be able to watch the Premium Action channel, dedicated to action series, superheroes, fantasy and SyFy; Premium Crime, with crime and legal dramas; Premium Joi with stories ranging from medical, romance and family dramas; and Premium Stories, dedicated to comedy series, sitcoms and comedies. These channels will sit with Sky Uno, Fox, Sky Atlantic and National Geographic channels to name a few.

As part of a second commercial agreement covering the DTT platform content distribution, Sky Italia will rent bandwidth from the multiplexes managed by Mediaset-controlled company Ei Towers to deliver its pay-TV offer, specifically designed for DTT. The transmission capacity will allow Sky to create from 1 June 2018 its own pay-TV offer on DTT that will combine a selection of Sky and Fox channels with nine Mediaset channels which will also be available via satellite. It will also be possible to add a sports offer featuring a selection of Sky’s sporting events, also in high definition.

Commenting on the deal, Sky Italia CEO Andrea Zappia said: “The strategic agreement signed today by Sky and ** Mediaset ** is full of good news for TV lovers ... It will almost be like having two pay-TV offers for the price of one. After the launch of Sky Q and the announcement of the partnership with Netflix, this agreement confirms Sky's resolve to offer Italian viewers the best possible television experience. The other good news is for non-Sky subs. Thanks to this new partnership we will offer greater freedom of choice to prospect customers willing to sign up for a pay-TV service, launching in June an offer specifically designed for DTT.”