SpotX teams Switch Media to offer personalised ads across OTT content | Ad Tech | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
In what the companies claim is a ‘game-changer’ for media owners, Australian cloud-based streaming form Switch Media is teaming with SpotX to power server-side ad insertion (SSAI) for personalised advertising across live, sports, events and video-on-demand (VOD).

Switch Media 3Apr2018The agreement will see global video advertising and monetisation platform SpotX integrate into Switch Media’s server-side ad insertion solutions, AdEase and its latest offering AdEase Live, and is said to enable broadcasters to increase the value of their commercials inventory through ‘seamlessly’ inserting advertising that is more targeted to the viewer while streaming movies, TV programmes, sport and other events like concerts.

The partners say that broadcasters with an over-the-top (OTT) service can now deliver a linear TV-like viewing experience without buffering between ad insertions for live and VOD streaming, improving the user experience and protecting ad revenue by getting around ad blockers. It also means that advertising played on both live and on-demand streaming services will be more personalised towards the viewer.

“Delivering targeted ads on live linear OTT feeds for sports and live entertainment can be challenging – especially from a user experience, accuracy and scalability viewpoint; using the traditional methods of inserting mid-roll ads on the client-side causes buffering, latency and can allow the user to block those ads,” said Switch Media’s Mark Wilson. “This partnership means our broadcast clients, already using our AdEase product, can at any stage decide to deliver targeted ads in real-time via SSAI in a given ad break via the SpotX platform, including live broadcast.”

“As people consume video across different devices, SSAI provides an opportunity for broadcasters to overlay data and make their inventory more valuable to buyers increasing the yield,” added SpotX ANZ country manager Christopher Blok. “Addressable advertising sits at the forefront of broadcasters’ thinking now while server-side ad insertion, particularly for live simulcast, is a critical element for them and we are excited to be able to offer this end-to-end service for broadcasters with Switch Media, a product fit for the total video universe.”