Hotstar ups its IPL game with Watch’NPlay | Social TV | News | Rapid TV News
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Star India’s digital platform Hotstar is embarking on greater levels of social engagement with the launch of a viewers’ cricket game to coincide with this year’s Indian Premier League (IPL) season.

BCCI Star India cricket production 19 Feb 2018A skill-based game, Watch’NPlay will allow IPL viewers to test their cricket knowledge and expertise along with millions of other users simultaneously tuned into the match. Fans will be able to provide running commentary on player performance and strategy, with a chance of winning a prize.

Hotstar hopes that cricket fans will derive greater excitement through participating in the game and testing their cricket acumen as the match progresses, rather than ‘merely watching it’.

“Hotstar’s Watch’NPlay is set to take our near-religious passion for cricket, and drive unprecedented engagement by bringing viewers even closer to their favourite game,” the company said in a statement.

Watch’NPlay is part of a host of digital enhancements to be offered by Hotstar this year, along with an immersive virtual reality (VR) experience that enables viewers to select camera angles and commentary in the language of their choice. Further customisation will be available through the ‘Super-fan feed’.

IPL 2018, which kicks off on 7 April with a clash between Mumbai Indians and Chennai Super Kings, runs until 27 May. It is the 11th edition of the T20 cricket league, which this year will be available to watch in India via Star TV and Hotstar in six different languages Hindi, English, Tamil, Telugu, Kannada, and Bengali. The IPL will be broadcast on multiple Star TV channels in and live streamed on Hotstar with an aim to reach out to 700 million fans across TV and digital in India.