South Korea's largest cableco CJ Hello has deployed a big data-based business platform from Alticast as the as the foundation for its new intelligent cable TV service.

As a result, says Alticast, CJ Hello will be able to provide customised services tailored to their subscribers' tastes, and deliver a personalised UI/UX, enhancing service competitiveness while helping to identify new revenue models through targeted advertising. The Alticast platform will additionally serve as a foundation to showcase other data-based businesses as CJ Hello will be able to expand the platform in conjunction within an artificial intelligence platform and cloud environment.
"It is important to apply the new technology to practical services, such as Big Data," remarked CJ Hello managing director Kim Hong-Ik. "Building upon this constantly evolving business platform, CJ Hello is now able to offer advanced and intelligent services to our subscribers."