iPlayer to evolve as BBC braces itself for reinvention for a new generation | Major Businesses | Business | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
As it set out its priorities for the year ahead in its annual plan, the BBC has conceded that faced with huge challenges from the likes of Netflix and Amazon it needs to respond to changes in consumption habits, especially regarding its younger viewers.

BBCannualplan 29Mar2018The plan sets out the BBC’s creative plans for the year; how it will fulfil the obligations in its Ofcom operating licence and its extra commitments to deliver high quality distinctive content, as well as an update on its three-year strategy, its budget and the BBC board’s approach to its duties.

Yet as it delivered the plan, the corporation conceded that it faced significant challenges in delivering its mission. In particular, the BBC noted that the way audiences, particularly young audiences, consume media is changing rapidly and profoundly and as a result it must continue to respond to changes in consumption habits and reinvent itself for a new generation. Moreover, the BBC asserted that while the international media market is increasingly dominated by a small number of US-based media giants, it is likely that over the next decade the total amount invested in UK content will fall. That means the BBC will have to continue to prioritise spending on content.

In responding to these challenges, the BBC said that as well as additional investments in content, it had to reinvent the way it delivered content. Even though it regarded the iPlayer as the biggest and best place to find new British content, the BBC accepts that the online video-on-demand (VOD), catch-up and live streaming service needs to change. It promised improvements for iPlayer over the next 12 months, including enhancements to the user experience, more personalisation and more live content. The corporation noted that it would also continue to look at increasing the availability of some content and that it would assess for materiality where appropriate.

“Alongside a great year of creativity, this year will see major milestones as we transform the BBC. This transformation is essential, remarked BBC director general Tony Hall. “Without it, the BBC will look increasingly analogue in a digital world, and small against giant global competition. A strong BBC can be a powerful force for the UK in years to come - championing the interests of audiences at home with trusted news and brilliant British content and championing the values of the whole country abroad as the cornerstone of the UK’s creative strength and cultural influence.”