AWS Elemental claims Winter Olympics streaming successes | Infrastructure | News | Rapid TV News
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Amazon Web Services has revealed that its technology saw effective deployment in ensuring the delivery of streaming online video for Olympic Winter Games with key Asian clients, namely the Content Alliance Platform (CAP) and Australia’s Seven Network.

sevennetwork AWS 28Mar2018CAP — a joint project of Korean Broadcasting System (KBS), Seoul Broadcasting System (SBS), and Munhwa Broadcasting Corporation (MBC) — held rights to stream the event in South Korea through its POOQ over-the-top (OTT) broadcast service, which serves over 600,000 paid subscribers with more than 90 channels of sports and entertainment. CAP completed migration of POOQ’s unified broadcast head-end, including OTT services, to AWS in June 2017. For the Games, its biggest sporting event, POOQ offered audiences access to all live events, adding 20 new channels to support live, video-on-demand (VOD) and catch-up-to-live viewing, with content available in resolutions as high as 4K/Ultra HD.

“As the ultimate showcase of winter sports comes together in South Korea, POOQ subscribers are enjoying fast, flexible access to all of the action,” said CAP CTO Felix Cho. “With unprecedented numbers of total and concurrent viewers, our AWS-powered video infrastructure met the challenge, delivering reliable, high-quality live and on-demand content that empowers an outstanding user experience.”

For its part Seven offered Australians the OlympicsOn7 and 7plus App services which delivered nearly 140 million minutes of video streaming over the 18 days, in addition to a broadcast TV reach of 16 million and social reach of 7.1 million. Seven used AWS Elemental Live L505AE multi-channel live encoders, each unit processing up to eight live Winter Olympics sporting events simultaneously. This allowed viewers to follow live their chosen sport, be it, for example, snowboarding, alpine skiing or ice hockey.

AWS Elemental advanced adaptive bit rate H.264 encoding provided each live stream in a set of resolutions and bit rates, including full HD 1080P streaming, playing out to a range of devices from phones to connected TVs, across a wide range of Internet connection speeds. Seven also used controlled encoding appliances via the AWS Elemental API to insert advertising triggers into the live video streams and to overlay graphics into the live video.

“Seven proudly streamed all broadcast coverage and up to eight dedicated channels of exceptional Olympics action - in high quality (up to HD 1080P for Premium users), reliably and securely at huge scale,” explained Damian McNamara, head of cloud video for Seven. “Seven continues to accelerate premium sports coverage across all screens, following our comprehensive 2018 Australian Open Tennis Championship, with AWS Elemental a core partner for an exciting roadmap ahead.”