Harmonic joins ATSC 3.0 Phoenix test bed | Broadcast | News | Rapid TV News
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Online video platform technology provider Harmonic has thrown its hat into the Phoenix Model Market Initiative, the single-market effort to implement ATSC 3.0 in the US.

phoenix 28 march 2018Led by Pearl TV and local US TV broadcast stations owned by EW Scripps Company, Fox Television Stations, Meredith Local Media Group, Nexstar Media Group, TEGNA, Telemundo Station Group and Univision, the initiative will test advanced business models enabled by the next-generation broadcast television standard.

As part of the comprehensive ecosystem with technology partners, Harmonic will provide participating stations in Phoenix with its Electra X ATSC 3.0 media processor, which integrates its encoding solution and statistical multiplexing technology, and a DASH packager.

“This unique initiative is the first time that a single market will test the ATSC 3.0 standard and provide a framework to the industry,” said Anne Schelle, managing director of Pearl TV. “Partnering with forward-thinking technology providers like Harmonic, Pearl TV can validate ground-breaking improvements for over-the-air broadcasting and experiment with innovative use cases that ATSC 3.0 enables. All of that is possible in a real-life broadcast environment.”

“Having a software-based solution for ATSC 3.0 is critical for broadcasters as they enter a new era of television with the post-auction repack and ATSC 3.0,” added Tim Warren, senior vice president and CTO for the video business at Harmonic. “Harmonic’s software-centric approach to video delivery is flexible, cost-effective and future-proof. Our software-based solutions, combined with deployment experience in OTT and cloud, makes it easy for broadcasters to comply with the next-generation broadcast standard, as well as ATSC 1.0 in the short term. We are excited to be part of this ground-breaking initiative and power the delivery of new broadcast services.”