US online video universe eclipses Europe | Online Video | News | Rapid TV News
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Internet users in the US are more likely to watch online video on a daily basis, particularly on a smart TV or smartphone, according to research from Ampere Analysis.

ampere onlinevideo27Mar2018Its survey shows that in the first quarter of 2018, US users ruled the roost on all platforms except on computers. That is, computers were used by 65% of all online viewers — whether daily, monthly or weekly — in Europe compared with 61% in the US. However, this broke down to 66% in the US compared with 60% in Europe for smart TVs; 61% in the US against 52% in Europe for smartphones; and 43% in the US compared with 39% in Europe for tablets.

Ampere observed that the overall proportion of daily viewers in both the US and Europe has declined slightly. Just over a quarter of Internet users in the US watched online video on a daily basis in Q1 2018 on a smartphone, compared with 19% in Europe.

The much-heralded phenomenon of binge-watching was revealed in the survey to be much more common in the US. The proportion of Internet users who strongly agree they frequently watch several episodes of the same TV show back-to-back was 22% in the US and 15% in Europe. Overall, 63% in the US agree they frequently binge, compared with 51% in Europe. “Binge viewing is now standard practise for most US viewers, and European consumers are rapidly following suit,” remarked Richard Broughton, director at Ampere Analysis.
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