NAB 2018: Bitmovin launches AI-enabled encoding | Infrastructure | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Aiming to speed up video processing and enable service providers to deliver significant improvements in quality, online video technology provider Bitmovin is to launch artificial intelligence (AI) powered encoding technology.

bitmovin 27Mar2018To be premiered at NAB 2018, the new technology is said to be a leap on the standard encoding process which involves performing an in-depth analysis of an entire video stream before processing begins. The new artificial intelligence-powered encoding technology works by continuously learning the parameters used in previous encodes so that it can apply AI-optimised settings to every new video file.

Bitmovin says that by enriching its containerised encoding software - which enables video to be split into chunks for more efficient encoding - with machine learning capabilities, it is able to achieve both faster processing times and significantly higher quality with no increase in bandwidth.

A first pass provides high-level analysis, using machine learning to identify appropriate encoding settings as well as pre/post processing steps for each part of a video. The AI is trained using library content and will continue to learn over time. Next is a more detailed analysis of each part, fine tuning encoding parameters and designed to ensure best visual quality. Each section is analysed in parallel, cutting the overall time needed. Thirdly, the technology applies the analysis, using an optimised bitrate throughout the whole file, which, says Bitmovin, ensures improved quality and streaming at optimal bandwidth efficiency.

"Bandwidth should never hold back operators from delivering the best possible quality experiences," explained Stefan Lederer, CEO and co-founder at Bitmovin. "Artificial intelligence is a step-change in encoding, allowing operators to significantly improve the visual quality of streams, eliminate buffering and improve consumer satisfaction."