Under the agreement, the Qatar brokerage and investment house will sponsor Al Jazeera News Channel (Arabic) Economy and People programme and The Stock Market programme of Al Jazeera Mubasher Channel. The programmes aim to shed light on economic conditions in Arab countries and the impact on Arab populations, providing viewers with latest updates of stock markets, exchange prices and prices of oil and materials in what it calls ‘a simplified and visually attractive way’. In addition, employees of Dlala will be entitled to participate in Al Jazeera Media Institute’s courses and diploma programmes.

Commenting on the deal, Abdulla AlNajjar, Al Jazeera’s executive director of global brand and communications division, said the agreement with Dlala Holding was a great success and an example of a mutually beneficial partnership.

“As part of its mission, Al Jazeera welcomes cooperation with institutions interested in enhancing understanding and the knowledge of viewers around the world,” he added. “The collaboration with Dlala has benefited and enriched the awareness of our audiences with knowledge of economic issues and investment. Today, we are increasing the collaboration to include sponsoring more programmes, more advertising and specially designed training courses. We hope to further expand these partnerships into the future.”

Dlala CEO Abdul Aziz Al Hammadi remarked: “Dlala has decided to partner with Al Jazeera Media Network based on the credibility and media expertise the Network enjoys internationally. Dlala has made great gains from this partnership with Al Jazeera, hence it was keen to renew the agreement and expand its scope.”