Telemundo, musical.ly launch mobile shows for Gen Z | Mobile | News | Rapid TV News
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NBCUniversal Telemundo Enterprises is partnering with musical.ly to develop a series of digital, mobile shows targeting US Hispanic members of Generation Z.

cheese telemundo 23 mar 2018Eying the post-millennial, tech-native generation, the partnership will feature a variety of original shows, including The Cheese, an eight-episode entertainment and pop culture series, and On the Ball, focused on top football players ahead of FIFA World Cup Russia 2018.

The shows will be created and executive produced by Telemundo’s multi-platform studio Fluency+ and will premiere on the musical.ly mobile app.

The day after release, the content will also be available on Telemundo’s video-on-demand (VOD) and digital platforms.

“Musical.ly is a rapidly growing platform with a highly engaged audience,” said Peter Blacker, EVP, digital and emerging business, NBCUniversal Telemundo Enterprises. "As we continue to look for opportunities to better serve the growing Latino demographic, we are excited to partner with musical.ly to produce original digital content that is fun and relevant to US Hispanics and the emerging Generation Z.”