Ericsson takes MediaFirst middleware to Amlogic STB chipset | Infrastructure | News | Rapid TV News
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Intending to allow TV operators to take customers to new levels of personalised consumer satisfaction, Ericsson Media Solutions has made its MediaFirst middleware available via Amlogic's chipsets.
ericsson amlogic 22Mar2018
Amlogic is a leading provider of System-On-Chip (SOC) for video streaming and smart home devices. Supported by its central processing unit (CPU) and graphics processing unit (GPU), the integration of Amlogic's S905X chipset solution is claimed to enable consumers to speedily access content, including that compatible with high dynamic range (HDR), across MediaFirst set-top boxes (STBs). Operators are also said to be able to provide increased choice of content, as well as boosting engagement and personalisation experiences for customers.

Commenting on the partnership, James Xie, VP, corporate business strategy, Amlogic, said: "The S905X chipset is ideally designed to meet operators' requirements and to enable a high-quality user experience with MediaFirst. MediaFirst takes full advantage of our SOC capabilities to deliver a seamless TV experience to operators at price points not possible using current solutions."

Added Marc Stauffacher, head of solution area TV platforms, Ericsson Media Solutions: "Amlogic chipsets deliver an excellent user experience across all MediaFirst use cases, including pay-TV in-home and OTT services. By pre-integrating the MediaFirst TV Platform client with Amlogic we are adding more choice and value to Ericsson Media Solutions' holistic MediaFirst ecosystem, enabling our global partner operators to rapidly go to market."