As it aims to show off its wares to a global audience at the leading content fair, UK distributor Argonon International is launching Ready or Not, a unique new comedy entertainment format at MIPTV.
Produced by UK production company Remedy Productions, the 30-minute family entertainment show debuts on BBC One in a Saturday access prime time slot on 31 March. The hybrid format combines a hidden camera prank show with a play-along game and is claimed to offer a ‘hilarious, fast-paced twist’ to the traditional gameshow concept. Instead of inviting contestants to a studio, the show goes out to them, ambushing unsuspecting members of the public as they go about their daily business asking them to answer quiz questions for the chance to win cash.“Remedy Productions has created a really unique format in Ready or Not and we are really looking forward to presenting it to buyers at MIPTV,” said Cecilie Olsen, SVP sales and acquisitions at Argonon International. “Aside from being ideal for family audiences it’s also a perfect vehicle for broadcasters to showcase new comedy talent. The different comedy segments also work perfectly in a digital environment, creating huge viral potential.”
Other launches from Argonon International at MIPTV include two new series from French production company Med&Co, namely Home Alone (two series of 4x60’), produced by France 4; and Star Babysitter (1x90’) a reality format produced for French kids' network Gulli.
