PGA Tour swings into smart-TVs with XUMO channel | Deals | News | Rapid TV News
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Golf’s PGA Tour has partnered with the XUMO streaming service to launch its first ad-supported over-the-top (OTT) offering for smart TVs.

PGA 20Mar2018The channel on XUMO is available on LG’s Channel Plus service and across the XUMO distribution network, including Hisense, Sharp, VIZIO and Panasonic connected devices. The channel will feature highlights/recaps, player interviews, tournament previews and live Featured Holes coverage from the PGA Tour Live, starting with this week’s WGC-Dell Technologies Match Play.

“The PGA Tour represents the best in sports and entertainment and XUMO is honoured and excited to help the Tour distribute its channel for the first time across smart TVs," said Stefan Van Engen, SVP, content programming and acquisitions at XUMO. “From highlights to live tournament coverage, the PGA Tour channel provides quality content and competition to sports fans. Our collaboration with the premier platform in professional golf also helps XUMO continue our evolution as the leading free streaming television company.”

“The PGA Tour continues its quest to serve golf fans wherever they are, and however they want to consume our content,” said Luis Goicouria, PGA Tour SVP, Digital Platforms and Media Strategy. “The PGA Tour channel on XUMO is our first distribution platform native to smart TVs. XUMO’s audience is highly engaged, and we are excited to bring daily highlights and our PGA Tour Live Featured Holes coverage to this segment of fans.”