Tencent Video breaks 60MN barrier for paid-for online video subs | Online Video | News | Rapid TV News
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A ‘comprehensive and premium’ content matrix along with self-commissioned programmes have been cited as key drivers for huge growth in paid subscriptions by Chinese online video provider Tencent Video.

blue planet ii 23 october 2017According to Chinese online audience measurement and consumer insights provider iResearch, Tencent had racked up 62.59 million paid-for subscribers by the end of February 2018, covering 790 million units of video streaming devices in January 2018, nearly 100 million units more than the second player. It also achieved average mobile daily active users (DAU) of 137 million on mobile devices in the fourth quarter of 2017.

As an indication of growth over the last three months, iResearch noted that by the end of September 2017 Tencent had 43 million paid subscriptions which made it the No 1 online video platform in China, a positon that it has now firmed up.

Tencent Video says it achieved this outstanding performance through its committed investment and innovation in content, operation and marketing. It cited particular success with The Nothing Gold Can Stay the Candle in the Tomb series, Country Love Story series, The Eternal Love A Love So Beautiful, The Coming One, a self-commissioned variety show, animation series including The Glory and Fights Break Sphere and the BBC documentary Blue Planet II.

“At Tencent, we always endeavour to offer superior user experience and member services,” said Thirty Sun, vice president of Tencent and CEO of Tencent Penguin Pictures. “Tencent is the first video platform which supports Dolby vision in China and we have developed various privileges for subscribers including quick time play, reserved cache, blue-ray display and interactive bullet screen. We are dedicated in providing users not only privileges on content and entertainment, but also lively and enjoyable viewing experience.”