US pay-TV subscriptions log record 3.7% drop in 2017 | Pay-TV | News | Rapid TV News
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The bad news piles up for the hurt locker that is the current US pay-TV market, with Kagan being just the latest major analyst to show big losses for the industry over the course of 2017.

comScoreSling 5Jan2018The S&P Global Market Intelligence group found that for the quarter ended 31 December 2017, even though subscription losses slowed for traditional multichannel video providers, the sector still tumbled for the full year. It calculated that subscriptions for the combined cable, direct broadcast satellite (DBS) and telco multichannel market fell to 94 million, including 91.1 million residential customers. Combined, cable, DBS and telco subscriptions are now down approximately 7.4 million from their peak in 2012.

Kagan also found that the total multichannel count including the top two virtual service providers, Sling TV and DIRECTV NOW, was now at 97.3 million. Digging deeper into platforms, Kagan calculated that cable operators lost an estimated 986,411 video subscribers in 2017, more than twice the 2016 drop, breaking the sector’s three-year streak of decelerating video subscriber losses.

This was not quite the case in the telco TV market where operators slowed their net subscriber losses for a third consecutive quarter but still shed 903,262 subscribers overall in 2017 to end the year at 10.6 million. The DBS sector was down nearly 1.7 million subscribers in 2017, by far its biggest annual loss on record, said Kagan, as DIRECTV joined DISH in posting traditional subscriber declines.