Disney reorganises to create OTT division
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The Walt Disney Company has announced a strategic reorganisation of its businesses into four segments, including a newly-formed streaming entertainment unit.

disney 15 march 2018The four new divisions will be: Direct-to-Consumer and International; Parks, Experiences and Consumer Products; Media Networks; and Studio Entertainment.

“We are strategically positioning our businesses for the future, creating a more effective, global framework to serve consumers worldwide, increase growth and maximise shareholder value,” said Bob Iger, chairman and CEO at the House of Mouse. “With our unparalleled studio and media networks serving as content engines for the company, we are combining the management of our direct-to-consumer distribution platforms, technology and international operations to deliver the entertainment and sports content consumers around the world want most, with more choice, personalisation and convenience than ever before.”

The streaming entertainment unit will house the upcoming Disney-branded direct-to-consumer streaming service, the company’s ownership stake in Hulu, and its soon-to-be-launched ESPN+ streaming service, programmed in partnership with ESPN.

The Disney streaming service, which will launch in late 2019 and has yet to be named, will be the exclusive home for subscription video-on-demand (SVOD) viewing of the newest live-action and animated movies in the pay-TV window from Disney, Pixar, Marvel and Lucasfilm. It will also feature an array of original and exclusive series and film programming, along with thousands of titles from the Disney film and television libraries.

Kevin Mayer, who has served as Disney’s chief strategy officer since 2015, has been named chairman of the over-the-top (OTT) business segment.

“Kevin is a proven leader who has played a critical role in bringing together the collection of creative and technological assets that will allow Disney to offer unparalleled entertainment experiences in a direct-to-consumer future,” Iger added.