AnyClip debuts brand safety platform | Ad Tech | News | Rapid TV News
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Artificial intelligence (AI)-driven video content and data monetisation company AnyClip has launched its Content Platform, a brand safety solution for advertisers and publishers.

brand safety 14 march 2018When ads appear alongside objectionable content, it can have serious repercussions for brands; the Content Platform offers advertisers real-time insights into what content ads are running next to, and enables them to contextually target ultra-premium content from a library of content from leading sports, news, and entertainment content producers. It also allows publishers to match their sites with appropriate premium content.

AnyClip’s Content Platform is powered by Luminous, an AI-based real-time video analysis engine that identifies and tags video content. In addition to ensuring brand safety by flagging and filtering out inappropriate content such as nudity, violence, profanity, alcohol, guns, tobacco and so on, Luminous offers celebrity and brand identification and can identify and analyse video according to sentiments and Interactive Advertising Bureau (IAB) categories, such as food and beverage, travel, fashion and others.

“After more than two years of extensive research and development, we are thrilled to announce the launch of AnyClip’s Content Platform and offer our industry a much-needed brand safety stamp,” said Gil Becker, president and CEO of AnyClip. “The Platform addresses the pain points of the entire video ecosystem – publishers can forgo pricey content and access rich premium content that perfectly matches the context of their pages at no cost. Advertisers can sleep at night with our brand safety assurance and enjoy a new world of contextual relevance and superior segmentation. Content owners, who want to increasingly monetise on existing platforms, can monetise their assets at scale with little effort. We’re excited to pave the way to the future of digital video.”