Citizens Fiber upgrades user experience with MobiTV Connect | Cable | News | Rapid TV News
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MObiTV 13Mar2018Aiming to offer an app-based cable option for its pay-TV subscribers, US cable operator Citizens Fiber has adopted the MobiTV Connect platform.

The deployment is the first step for the southwest Pennsylvania-based Citizens Fiber to upgrade its user experience and use popular consumer devices, while cutting hardware costs.

Citizens Fiber regards deploying the MobiTV Connect platform as a potential key plan in retaining existing subscribers and attracting new customers in the expansion areas. It will use the software to transition its network's video delivery system to an extendable IP-based approach that includes on-demand, live TV, catch-up TV, network DVR and recommendations. The SaaS-based platform also allows for real-time enablement of new technologies such as 4K/HEVC, cloud DVR, replay TV and voice control. Customers can download the app and view TV on any of their connected devices without the need to replace legacy set-top boxes (STB) in their homes.

The operator will begin its expansion outside of its current rural area and into the cities of Latrobe and Greensburg later this year. The company will also initially test the platform with a select group of beta users before deploying the solution across its full user base, later this spring.

"We know app-based delivery is the future of television," explained Citizens Fiber operations manager Zach Cutrell. "The partnership with MobiTV has been a healthy and beneficial relationship since day one. Its vision for where the industry is headed, attention to detail, and willingness to work with a provider of our size has been a breath of fresh air. It engineered a solution that allowed us to share costs of the necessary cross-country circuit and streaming server with another progressive thinking fibre company ... Being able to share these costs, having our own distinct customer facing applications in the app stores, and not outlaying a significant investment has been a game changer for both companies."

"We view IP-based TV solutions as a booster rather than a barrier to the future of television," added MobiTV CEO and chairman Charlie Nooney. "We now live within a rich device ecosystem where delivery of pay-TV services on multiple devices is now commonplace."
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