Nickelodeon partners with intu for UK slime promo tour | Ad Tech | News | Rapid TV News
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Nickelodeon and shopping centre owner intu are collaborating for a specially-created ‘slime-ulator’ promotion, which will be touring intu shopping centres in the UK.

nick 9 march 2018Being slimed by Nickelodeon is the physical embodiment of the playful and unconventional nature of the kids’ brand. Nickelodeon and intu are now offering kids the chance to be slimed in the slime-ulator machine, which will be touring 13 of intu’s UK shopping destinations from Saturday 24 March to Sunday 15 April.

All intu shopping centres including intu Trafford Centre, intu Lakeside and intu Metrocentre, will also host a range of free slime-themed activities. Attendees will be able to customise slime at dedicated play stations, get slime tattoos, doodle on a giant slime colouring wall as well as capture and share photos at a slime photo booth. One family will also have the chance to win a VIP family ticket to Nickelodeon’s SLIMEFEST 2018, which takes place later this year in Blackpool.

“We’re looking to replicate the success of last Easter’s campaign with Nickelodeon when 8,000 people registered to meet PAW Patrol at intu centres and 180,000 people visited intu’s event pages,” said Roger Binks, customer experience director at intu. “We’ll be drawing even bigger crowds to our centres and online this year with a whole range of fun, free, messy experiences that will drive up dwell-time and footfall for our retailers by making every intu centre a must-visit destination over the school holidays.”

Mark Kingston, SVP, Nickelodeon and Viacom consumer products, added: “Slime is this year’s big kids’ trend, and Nickelodeon is looking forward to bringing the fun associated with the green substance to kids at intu shopping centres across the UK.”