2btube expands LATAM footprint | Deals | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Online video agency and multi-channel network (MCN) 2btube has strengthened its presence in Latin America by reaching an agreement with Molcajete and expanding its current alliance with enchufe.tv.

molcajete 2btube 09 mar 2018In Mexico, 2btube will join forces with Molcajete, one of the first MCNs to be launched in the country. Under the terms of the agreement, the online video talent working with Molcajete will gain access to 2btube’s service portfolio and digital properties.

Molcajete’s team
will be integrated into 2btube’s Mexican office, but it will remain as an independent unit and will keep its brand.

“This alliance means a great boost for our company, delivering benefits to our portfolio of channels but allowing us to keep our brand and the on-going agreements with content creators,” said Gustavo Pozos, co-founder and financial director, Molcajete.

As for enchufe.tv, 2btube will expand the deal with Touché Films, the channel’s producer, which was initially signed in June 2017. Under the new agreement, enchufe.tv will become part of 2btube’s portfolio and the MCN will exclusively manage the YouTube channel worldwide.

“Together with 2btube we will co-produce a new season for enchufe.tv and will expand our branded content business across new territories,” explained Martín Domínguez, CEO, Touché Films.