ALTBalaji to deliver Tamil, Telugu stand-up comedy | VOD | News | Rapid TV News
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Indian over-the-top (OTT) platform ALTBalaji has added original stand-up shows in Tamil and Telugu to its increasing library of regional language comedy content.

ALTBalaji Logo 7 March 2018The Tamil episodes feature stand-up comedians such as Shanti Kumar and Shaik Baba Sharifuddin, while the Telugu content offers on-demand amusement courtesy of Baggy, Manoj and Mervyn.

"We are thrilled to bring original regional stand-up comedy on ALTBalaji. It is fast emerging as high growth genre for web audiences. Offline stand-up shows have time, place and ticket constraints whereas web as a medium takes away all these pains and enables access on a click," said Manav Sethi, CMO, ALTBalaji.

"Based on consumer insight, we understood that the stand-up available to viewers in India is mostly English or Hindi, neglecting the regional language demand and so we have identified local talents from these regions and got them on board."

Comedians including Bharat Ganeshpure, Sagar Karande, Anirudh Madesia, Suresh Albela, Pratap Faujdar, Amit Khuva and Dharsi Baredia are also featured in ALTBalaji's regional comedy library.

ALTBalaji now claims to be India's largest digital platform for original and exclusive shows. It currently offers 16 originals in Indian languages across various genres. The mobile app has been downloaded more than 15 million times, and the video-on-demand (VOD) service is now available in about 90 countries.