Cable Congress 2018: Euro cable industry reduces reliance on TV | Cable | News | Rapid TV News
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cablecong 6Mar2018The European cable industry has reported a decade of solid year-on-year growth which has been propped up by video and TV, but DOCSIS 3.0's success in boosting growth in broadband is seeing the market pivot.

According to data from IHS Markit released to mark Cable Congress 2018, the European cable industry generated €23.43 billion in revenues in 2017, up €553 million over the previous twelve months. Almost 46% (€10.7 billion) of this was attributable to the TV industry, 34.4% (€8.06 billion) from Internet provision and 19.7% (€4.61 billion) from telephony. Yet when looking at growth area, it was clear that TV's dominance was slowing. Indeed, TV revenue growth was just 2.1%, compared with 2.4% for the cable industry as a whole and 5% for Internet in particular. Telephony revues showed a 1.2% fall.

Looking a growth in terms of subscribers, the survey found that European broadband subscribers grew 4.6% year-on-year, representing an additional 1.6 million subscriptions, and revenues up 5%.

The 2.1% growth or € 220 million increase in total cable TV revenues were driven by growth across digital subscriptions and VOD. Digital TV subscription revenue grew 8% annually to be worth €8.56 billion while for VOD at the same time it was 18.5%, totalling €461 million. Virtually three-quarters of TV subscribers in Europe were now digital with these subscribers already generating almost 85% of cable TV revenues. Analogue subscription TV revenue totalled €1.7 billion, falling sharply by 21.86%. The survey calculated that 83.9% of 2017 TV revenues were digital.

The data also found that more European households use cable as their primary mode of reception than any other distribution technology. The market now has 121.4 million revenue generating units of which 2.4 million were added in the last year. The overall cable universe currently has 55.49 million TV RGUs; this compared with 37.32 million and 28.59 million RGUs for Internet and telephony respectively.