In what will make the European pay-TV provider even more attractive to potential purchasers, Sky has unveiled a partnership with Netflix to bundle the leading subscription video-on-demand (SVOD) service’s offer into its Sky Q platform.The full Netflix service will be available as a brand-new subscription pack combining Sky and Netflix content side-by-side for the first time. Adding Netflix will not only give Sky customers access to programmes such as The Crown, Stranger Things and Black Mirror, as well as free-to-air TV, but it will also see over a thousand hours of Ultra HD content added to its bouquet.
As part of the new partnership, Sky customers will be able to access Netflix content in the Sky Q menu and existing Netflix customers will be able to migrate their account to the new Sky TV bundle, or sign into the Netflix app using existing account details.
This partnership will see Netflix - along with the new Sky TV pack - launch on Sky Q in the UK and Ireland in the coming year and the Netflix will launch on Sky Q platforms in Germany, Austria and Italy thereafter. The agreement also extends to Sky's contract free streaming services. In the UK and Ireland, Sky will launch Netflix as a standalone app on NOW TV's family of streaming devices including on the recently launched NOW TV Smart Stick. Sky Ticket in Germany and Austria, and NOW TV in Italy, will launch a standalone app on their devices in due course.
“The exciting new features coming to Sky Q will enable Sky customers to access even more of the best entertainment delivered over the best product platform,” commented Sky group chief executive, Jeremy Darroch. “By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers. Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe.”
Added Netflix CEO Reed Hastings: “We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof. With this innovative new partnership and Netflix's stellar line up of original content from across the world, Sky's customers will be able to seamlessly access and enjoy all the best entertainment in one place.”
As part of the new partnership, Sky customers will be able to access Netflix content in the Sky Q menu and existing Netflix customers will be able to migrate their account to the new Sky TV bundle, or sign into the Netflix app using existing account details.
This partnership will see Netflix - along with the new Sky TV pack - launch on Sky Q in the UK and Ireland in the coming year and the Netflix will launch on Sky Q platforms in Germany, Austria and Italy thereafter. The agreement also extends to Sky's contract free streaming services. In the UK and Ireland, Sky will launch Netflix as a standalone app on NOW TV's family of streaming devices including on the recently launched NOW TV Smart Stick. Sky Ticket in Germany and Austria, and NOW TV in Italy, will launch a standalone app on their devices in due course.
“The exciting new features coming to Sky Q will enable Sky customers to access even more of the best entertainment delivered over the best product platform,” commented Sky group chief executive, Jeremy Darroch. “By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers. Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe.”
Added Netflix CEO Reed Hastings: “We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof. With this innovative new partnership and Netflix's stellar line up of original content from across the world, Sky's customers will be able to seamlessly access and enjoy all the best entertainment in one place.”
