BBC sets streaming record for Winter Olympics | Ratings/Measurement | News | Rapid TV News
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Having gone big on digital coverage of the Pyeongchang 2018 Olympic Winter Games, the BBC has reaped the benefits, revealing action from the event was streamed a record 22.2 million times across BBC Sport and BBC iPlayer.

BBC winterolympics 28Feb2018To give an indication of the new benchmark, the Pyeongchang coverage smashed the previous record of 6.2 million streams established with the Sochi 2014 Games. In total, 17.7 million unique browsers followed the BBC’s digital coverage across computer (30%), tablet (18%), mobile (47%) and connected TV (5%) in the UK alone, with an average 2.9 million unique browsers watching every day. The last week also saw BBC Sport’s biggest week since the Rio Olympics with 23.3 million unique UK browsers visiting the site.

The BBC TV coverage of the Winter Olympics attracted an overall audience of 33.2 million with a peak of 4.1 million on 17 February for Yarnold and Deas’s gold and bronze medal success in the Skeleton. This also generated 1.9 million streams, followed by 18 February (1.6 million) when Great Britain took on Italy in the Men’s Curling and Sweden in the Women’s Curling, and 13 February (1.5 million) with the Snowboard Halfpipe and the Mixed Doubles Curling Final.

BBC Sport also offered a range of video clips in addition to the BBC’s overall programme coverage, bringing the total number of Winter Olympics video views to 39.1 million. More than three million users were signed-in on mobile and tablet, where they could set up medal notifications and get the latest Games news in the My Sport section. Over 400,000 browsers visited My Sport during the Games.

Across social media, BBC Sport connected with audiences through collaborations with Snapchat and Instagram as well as posts back to the BBC across Facebook and Twitter. BBC Sport accounts had more than 50 million video views in the UK on social media during the Winter Olympics, with these accounts engaging with over ten million users between 9 -25 February, 70% of whom were under 34.

Commenting on the traffic, Neil Hall, head of product, BBC Sport, said: “We want to make sure audiences can watch all the action from major events however they want. We gave people unprecedented choice this year across BBC Sport and BBC iPlayer - whether it’s watching our world-class live coverage, highlights packages, clips or following the latest news and analysis. Audiences have really embraced that with this year’s coverage being streamed over three times more than the previous Winter Olympics.”