Mobile operators eye OTT, pay-TV opportunities in LATAM | Mobile | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Dataxis has revealed that 34 mobile players have already deployed over-the-top (OTT) video options to add value to their offerings in Latin America.

movil video 28 feb 2018According to the firm’s latest research, some operators are keen to add third-party platforms to enhance their offer as América Móvil, which recently deployed pan-regional mobile-based coverage of the Winter Olympics, and Telefónica have already done.

“There are also 11 cases of mobile networks only offering third-party OTT, most of the players are Millicom branches, but also TIM Brazil among others. Both groups exhibit 591 million lines representing 86% of the total,” said Dataxis.

The rise of LTE and the growing base of smartphones across the region have made mobile companies ideal partners for OTT providers, while telcos are also providing an easy way to solve billing and collection problems, usually cited as obstacles hindering OTT adoption in Latin America.

“OTT remains an effective way to access the video business for mobile players. Dataxis quarterly tracks 170 mobile players and 79 are linked to traditional pay-TV operation. This group owns 59% of the mobile market, much less than the group of mobile operations associated with OTT,” said the analysis.

According to the report, as of Q3 2017 there were 78 mobile operators in LATAM which were not associated with a traditional pay-TV operation or an OTT offer.