MWC 2018: Sony teams with Huawei, T-Systems | Broadcast | News | Rapid TV News
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Huawei is teaming up with Sony Professional to showcase media solutions based on Open Telekom Cloud, the public cloud platform from T-Systems and Huawei.

huawei 28 feb 2018Open Telekom Cloud provides a full range of on-demand cloud services with optimised performance for media content and video processing, enabling companies using solutions like Sony’s Media Backbone Hive production system to address rapidly changing market conditions.

“Bringing together the Huawei powered Open Telekom Cloud and the media knowledge and experience of partners such as Sony Professional, we have created a new level of cloud based media solutions to serve customers all over the world,” said Zhipeng Ren, president of cloud business unit, Western Europe, Huawei.

The Huawei Media Cloud Solution, showcased at Mobile World Congress 2018, is already being used in film, television and communications media organizations in ten countries in Western Europe, the Middle East and the Asia Pacific.

Stuart Almond, head of marketing, Sony Professional Solutions Europe, added: "When you produce content online in the cloud, you're already where the young target audiences get their news. With our Media Backbone Hive news production system hosted in the Open Telekom Cloud, we are providing a universal tool that is redefining production. Instead of having to use expensive, complex equipment, by shifting news operations into cloud journalists can create their content using web-based tools online, directly in the cloud – providing multi-platform production for TV, web, mobile devices and social media reach new internet-driven audiences without the need to spend more.”