Real Madrid taps The Dream VR to launch 360° channel | Broadcast | News | Rapid TV News
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Beyond the football field, Real Madrid is to score its own virtual reality (VR) and 360° channel through a partnership with The Dream VR.

real madrid 360Under the terms of the agreement, The Dream VR will create the club’s channel within its app, which is accessible through iOS and Android mobile devices and Samsung's smart TVs, and will soon be available to other TV manufacturers.

The app can be downloaded for free on mobile devices and television, as well as via virtual reality platforms.

The channel will offer a first-hand insight into the Real Madrid immersive experience, which to date has been available to very limited number of fans.

“Real Madrid's commitment to this new initiative, which will offer new content each month, is set to enable the club's millions of followers throughout the world to enjoy exclusive 360° content,” said the football club.

VR is becoming a testing ground for sports competitions and clubs, with some, including Spain’s LaLiga, experimenting with the immersive technology to enhance end-user experience.