Discovery, Eurosport bring home gold for Olympics viewership | Ratings/Measurement | News | Rapid TV News
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Viewers in Europe have embraced Discovery’s production of the Olympic Games in record numbers, giving Discovery and Eurosport record audiences across the various platforms on which the action was shown.

olympics 27 feb 2018The company said that approximately 58% of the population watched on free-to-air and pay-TV in Discovery’s top ten markets across Europe, on its own channels and those of its partner broadcasters, with a record breaking over 90% TV audience share achieved in Sweden and Norway. Another record-breaking 76 million users enjoyed the Games online, on social and through the integrated Eurosport app, which includes free content and premium sport streaming service, the Eurosport Player.

Discovery’s strong start with its inaugural Olympic Games boosts confidence and support for Tokyo 2020, its future Games, and year-round premium live sport coverage on its leading sport brand Eurosport, the company said.

“Discovery is proud of the consumer response to Eurosport’s coverage of the Olympic Games, brought to life by innovative production, the latest technology and local stories for 48 countries in 22 languages,” said David Zaslav, Discovery CEO. “Much of what we set out to do in PyeongChang, never has been done before, highlighted by delivering every minute of the action in the first-ever digital Games across Europe.”

Jean-Briac Perrette, Discovery Networks International CEO, added: “Discovery was able to attract more people on more screens than ever before, with 150 of the world’s greatest sport stars sharing expert analysis, the ‘Eurosport Cube’ studio providing visually engaging insights, and locally tailored content broadcasting live from PyeongChang and across Europe. We thank all our partners – from the biggest broadcasters in Europe to the big digital and publishing platforms – for joining us on this journey to engage and inspire more people with the incredible stories of human endeavour and achievement that personify the Olympic Games.”