MWC 2018: RealNetworks, CIBN begin OTT mobile video app trial | Mobile | News | Rapid TV News
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CIBN OTT TV RMHD ZoneDigital media software and services firm RealNetworks has entered the next phase of its strategic partnership with China International Broadcasting Network with a trial of its RealMedia codec on the provider's over-the-top (OTT) HD video app and Stars China mobile app, China TV.
The announcement is the first fruit of the strategic partnership agreement the two parties signed in 2017 and, added RealNetworks, marks a major step forward in the formation of RealMedia HD's content ecosystem. CIBN OTT TV is one of seven broadcasting networks licensed to distribute OTT content in China, and through the trial hundreds of millions of CIBN's OTT TV users will now have access to RealMedia HD encoded content.

The CIBN HD Video app integrates the resources of China Radio International, Youku and more than 20 content providers in China, providing users with access to HD video content on smart TVs and OTT set-top boxes (STBs). The in-app content zone encoded in RealMedia HD format features on-demand viewing of a large number of the latest popular movies and TV shows. This allows users to stream the latest content in the highest quality possible, even when network bandwidth is congested in dense urban settings or limited outside of cities.

CIBN will also be able to deliver 1080p and 4K content while, claimed RealNetworks, significantly reducing encoding and storage costs and having a faster, more efficient and higher quality streaming experience.

The ChinaTV app, operated by CIBN Stars China, a subsidiary of CIBN Oriental Network, is the flagship new mobile media service platform of China Radio International (CRI), and a supplement to the large-screen service offered by CIBN OTT TV.

"Streaming media infrastructure is rapidly evolving, and China's OTT services are at the forefront of the space," explained RealNetworks chairman and CEO, Rob Glaser. "To partner with CIBN OTT TV, a recognised leader in OTT services in China, and bring RealMedia HD's capabilities to its millions of users is monumental. CIBN OTT TV holds the key to what the future of OTT services will be and we're proud to be part of this phase and contribute our technology."

"The commercial trial makes it possible for users to access high-definition video at a low bitrate," added CIBN OTT TV CTO, Ke Hengzhong. "RealMedia HD's format provides major advantages in terms of lower bitrate and higher image quality when compared to other existing applications in the market. Since competition in the OTT TV industry is centred on content and viewer experience, we believe that RealMedia HD will provide solutions that are extremely valuable and cost-effective."