Tata Elxsi powers ZEE5 | OTT | News | Rapid TV News
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Digital video platform ZEE5 has entered a partnership with design technology company Tata Elxsi to improve its front-end applications.

ZEE5 logo 15 Feb 2018Zee's recently launched live TV and on-demand video platform is now providing content in 12 languages to cater for a wide audience across India.

Tata Elxsi has driven the integration of ZEE5 with the video backend, multilingual front-end user experience and multi-CDN networks. Voice-based user interfaces and integration with multiple DRMs on Andriod, iOS, Web and Android TV have also been supported through the tie-up.

"With language as its central proposition, ZEE5 is a digital entertainment platform for every Indian, irrespective of what language they speak and how tech savvy they are. Considering this varied user base, we have used superbly sophisticated technology to make the platform extremely easy to use, with features like Display Language and Content Language Selection, Voice Search and Download to watch offline," said Amit Goenka, CEO, ZEE International and Z5 Global.

"Tata Elxsi brings in great technical expertise and domain knowledge, and has been a key partner for us in enabling a great user experience on ZEE5," he added.

K P Sreekumar, VP and head, broadcast business unit, Tata Elxsi, congratulated ZEE Entertainment on the launch of the over-the-top (OTT) video platform.

"This next-generation platform is a key milestone for the industry. With its unique multilingual, multiscreen offering, ZEE5 sets a new bar as far as personalized viewer experience is concerned, with its 11 display language options, 12 content language options, download and watch offline and voice search features," added Sreekumar.