Premio Lo Nuestro takes Univision Network to nearly 8MN total viewers | Ratings/Measurement | News | Rapid TV News
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US Hispanic TV network Univision has revealed that its broadcast of the 30th annual Premio Lo Nuestro (PLN30) Latin music extravaganza on 22 February 2018 reached nearly eight million total viewers aged 2+ who tuned in to all or part of the three-hour airing.

univision 26Feb2018The telecast averaged 3.2 million total viewers 2+, 1.6 million adults 18-49 and 676,000 adults 18-34, positioning Univision as the No 2 broadcast network, outperforming ABC, CBS, FOX and CW for the entire night among both adults 18-49 and adults 18-34. This, said Univision, marked the ninth consecutive year that it finished as the second leading broadcast network on this night with adults 18-34. Univision also outperformed ABC, FOX and CW for the entire night among total viewers 2+.

Additionally, PLN30 averaged more Hispanic viewers than the combined audience of the latest editions of American Music Awards and Billboard Music Awards among total viewers 2+, adults 18-49 and Adults 18-34. The programme also positioned Univision as the No 1 Spanish-language network for the entire night, averaging three times the audience of its closest competitor among total viewers 2+, adults 18-49 and adults 18-34.

Looking at social media, the telecast generated 7.4 million interactions across Facebook, Instagram and Twitter, making it the No 1 most social programme on television, regardless of language, on 22 February. In addition to the live broadcast on the Univision Network and streaming on and Univision Now, fans could see a Facebook Live pre-show, backstage action on and second-screen experience with Univision Conecta app. On the day of the show, PLN30 content featured on Univision’s website generated over 8.5 million page views, up 102% compared with the 2017 show, and videos generated 148,000 views, 27% more than in 2017.